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NEW Product Overview: Helix HD & Helix HDLR 2-16x50 SFP

NEW Product Overview: Helix HD & Helix HDLR 2-16x50 SFP

The Helix HD and HDLR are built for the serious hunter: Versatile, Compact, Crystal Clear and packed with features! Let's take a closer look at what these scopes are all about.

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New Element Optics Titan 3-18x50 FFP

New Element Optics Titan 3-18x50 FFP

The TITAN puts your money where it matters, with precision-engineered internals and a turret system superior to other products in the same price class. To make things even better, we’ve gone one step ahead and given the Titan a 34mm tube and ED glass. The 3-18 Model features an impressive 150 MOA (43.6 MRAD) of internal Elevation Travel, making this a viable option for Extreme Long Range shooting, while the relatively compact form and broad magnification range makes it suitable for hunters and PRS shooters – a true multi-purpose riflescope. As always, we’ve worked hard to introduce stringent quality control checks to give you peace of mind when taking that once-in-a-lifetime shot, and if something goes wrong, our Platinum Lifetime Warranty has you covered!

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5 COMMON RIFLESCOPE MYTHS True or False?

5 COMMON RIFLESCOPE MYTHS True or False?

Once upon a time, we lived in a much simpler world where there weren’t many options to choose from in terms of optics, and everything looked pretty much the same. However, with the introduction of new niche shooting sports and the rise of competition between manufacturers, we are now flooded with a vast array of different optics designs and are constantly bombarded from all sides with marketing blabber telling us why Product A is superior to Product B. Of course some of this is true, but unfortunately, much of the information we learn can too easily be passed from person to person without being verified, and the result is a massive number of people who believe something just because it sounds sensible. Let’s run through some of the common misconceptions floating around and explain why things may not be as clear-cut as you think.

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